Product - Director, Product Management

Asbury Park, NJ 07712, USA ● Manhattan, New York, NY, USA ● McLean, VA, USA ● Memphis, TN, USA ● Nashville, TN, USA ● New York, NY, USA ● Rochester, NY, USA ● Virtual Req #16240
Monday, June 21, 2021

Gannett Co., Inc. (NYSE: GCI) is a subscription-led and digitally focused media and marketing solutions company committed to empowering communities to thrive. With an unmatched reach at the national and local level, Gannett touches the lives of millions with our Pulitzer-Prize winning content, consumer experiences and benefits, and advertiser products and services.

Our current portfolio of media assets includes USA TODAY, local media organizations in 46 states in the U.S., and Newsquest, a wholly owned subsidiary operating in the United Kingdom with more than 120 local news media brands. Gannett also owns the digital marketing services companies ReachLocal, Inc., UpCurve, Inc., and WordStream, Inc., which are marketed under the LOCALiQ brand, and runs the largest media-owned events business in the U.S., USA TODAY NETWORK Ventures.

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Director, Product Management

About Gannett Product: We build the websites, apps, newsletters, and other products that power the digital offerings of USA TODAY and hundreds of local news brands across the country. We've been a distributed team since before it was cool, with a hybrid culture shaped by a combination of fully-remote teammates and those working from local offices across the country and in our Northern Virginia headquarters. Our geographic diversity puts us closer to our audiences, helping us keep them at the center of our work. And because many of us live in communities served by Gannett's journalism, we take extra pride in helping it succeed -- knowing that a thriving local press is associated with less corruption and polarization and greater civic engagement.

What You’ll Do:We are looking for a seasoned product management leader who will spearhead the effort to grow and engage our mid-funnel audience across our broad portfolio of properties. Growing our mid-funnel audience through registration is a top priority for Gannett. Registered users are more engaged and more likely to subscribe, so improving registration is foundational to achieving our aggressive digital subscription goals.

You’ll partner with leaders across the organization, including Marketing, Data Intelligence, Engineering, UX, and the Newsroom to build and execute upon an ambitious roadmap centered on building products that incent anonymous users to create an account, optimizing the authentication experience, and deliver a compelling value proposition for registration.

The right candidate will be biased toward action, taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.

We are looking for a dynamic leader and product evangelist who will:

  • Build and lead a small product management team focused on converting users from anonymous to known in a centralized, coordinated way across Gannett’s property and product portfolio.

  • Create an effortless account creation flow through continuous experimentation and iteration.

  • Develop exclusive products and features for registered users that incent users to create an account and engage.

  • Test and implement cutting-edge methods to improve authentication experiences to keep the experience frictionless, reliable, and secure.

  • Analyze performance metrics, measure success and use this data to identify new product opportunities that will incent users to log in and promote new registrations across all platforms (desktop, mobile, apps).

  • Work with the Product leadership team and other invested partners to define the broader vision and translate that into a cohesive product roadmap.

  • Prioritize the product roadmap based on user feedback, optimization opportunities, and input from key partners.

  • Partner with the engineering and UX teams to define user stories, acceptance criteria, groom backlogs, prioritize features and conduct user acceptance testing.


  • 10+ years of product management experience, with direct experience working on authentication best practices

  • Bachelor's degree. MBA and/or advanced degree preferred.

  • Experience building and managing effective product management teams

  • Deep experience with agile software development methodology

  • Fluency in human-centered product discovery with a passion for user-centered design

  • Firm understanding of relevant web design and development technologies to translate business requirements to engineering teams.

  • A steadfast advocate of the user experience

  • Ability to think critically and constructively about complex business problems, clearly communicate analysis, and present solutions that address business needs.

  • Experience using data and metrics to independently test theories, confirm assumptions, and measure success with attention to detail.

  • Curious and open-minded, with a knack for synthesizing and prioritizing stakeholder requests.

  • Detail-oriented with excellent organization, analytical, and problem-solving skills.

  • Decisive with a bias towards action.

  • A highly motivated self-starter who can work effectively across cross-functional teams and also make things happen on your own.

  • A strong communicator with excellent written and verbal skills.

  • A team player and fun to work with. Loves to share inspiration and new ideas with your direct and indirect teams.

Gannett Co., Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation, or veteran status. 

Other details

  • Job Family Product Management
  • Job Function Product
  • Pay Type Salary
  • Asbury Park, NJ 07712, USA
  • Manhattan, New York, NY, USA
  • McLean, VA, USA
  • Memphis, TN, USA
  • Nashville, TN, USA
  • New York, NY, USA
  • Rochester, NY, USA
  • Virtual